Sales tracking and attribution rules
Affiliation and Conversational programs
The articles in this section describe the process of tracking and attribution of traffic and sales on the Popsell platform.
They relate to two different programs supported by Popsell :
Brand ambassadors and vendors can publish and share Brand and user generated content to their friends, family or customers, with the aim of generating traffic and sales.
This content is shared :
On social media like Facebook, Twitter, LinkedIn, WhatsApp …, or by sending email campaigns,
On the Popsell App (Social Commerce scenarios),
On the Brand Web site (through Popsell Widgets embedded on the web site).
Popsell tracks :
The incoming traffic generated to the Popsell App
The incoming traffic generated to the Brand Web site
The orders placed on the Popsell App (Social commerce scenarios only)
The orders placed on the Brand Web Site
Brand ambassadors and vendors can chat with visitors of the Popsell App or visitors of the Brand web site.
Popsell measures conversations with visitors on the brand's website and checks whether sales are generated as a result of these conversations
Popsell is able to track whether purchases have been made online or in-store, as a result of posting actions or conversations.
The tracking of online traffic and sales is managed automatically through the Popsell tags and widgets. Please refer to Order Tracking Tag for sales tracking.
The tracking of the sales generated in-store is set up in a specific way with the POS system, and has to be treated on a case by case basis with the technical team of Popsell.