Detailed features and roadmap
Objectives
The goals of the Popsell programme are:
Commerce: Increase Aquisition + Conversion + Loyalty
Customer Experience: Making the Customer Experience Premium
Sales Teams: Leveraging teams and enhancing their impact
The platform has been entirely designed to be:
Omnichannel: Digital + tailored for Store and Phygital sales
Long-term: Based on the concepts of Direct Selling to build a close, long-term relationship
Components
The Popsell platform is made up of three different components:
Popsell App:
A Web App dedicated to vendors and Brand ambassadors (Progressive Web App).
This App can also be configured as a Social Commerce platform including basket and purchase tunnel.
Popsell Manager: a Web platform to monitor activity using dashboards, and to configure and manage the programme
Widgets: Web components to be embedded into the Brand e-commerce platform.
Scenarios
3 types of implementation are addressed by the platform, depending on which functionalities are activated. The platform covers 3 typical scenarios :
Retail and e-Commerce
RET
,Direct Selling
DS
,Social Commerce
SC
Core Features
Click on the screenshot thumbnails to display them full page.
Core | Features | Details | Comments / Roadmap | |
---|---|---|---|---|
COMMUNITY | Members profile | Members profile with :
Profile is displayed inside the App, displayed inside the Community Widget, and can be displayed on a dedicated profile page on the Brand website. | ||
Members Lists and Search | Search:
Sorting order:
| |||
Members' Map | Zooming and grouping members and/or stores on the map.
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Publications |
| Email sharing not used at HO | ||
Community Feed | Multiple feeds based on Hashtags or categories
| Not used at HO | ||
App Social features |
| |||
Social widgets |
| Roadmap: Community feed displayed on the Community widget (not planned). Publication widgets overhaul (2024) Partially used by HO (on member’s profile but not on product pages and not on social wall) | ||
Widget social features |
| Roadmap 2024: Enabling Likes and comments creation by visitors GenAI automatic moderation of visitors comments | ||
CONTENT | UGCs | User Generated Content linked to a publication:
| Roadmap : Native videos and streaming in the App and in the Widgets (Q1 2024) | |
Brand content | Brand image and video library, for re-use in publications
| Not used at HO | ||
Products |
| Enhancement of the current system to display products as the video plays (shoppable videos). May be planned in the roadmap if required. | ||
PRODUCTS | Product Catalog |
| Product catalog not used at HO; only product picking from embedded HO web site | |
e-Shops |
| Not used at HO | ||
Product pages | Product pages with photos, description and prices (Social Commerce scenario only; otherwise redirected to product pages on the brand site)
| Not used at HO (redirection to the HO website) | ||
Online order | Shopping basket and tunnel (Social Commerce scenario only). The shopping tunnel is based on the Brand’s e-commerce platform which is embedded in the Popsell App. Currently available platforms: Prestashop and Shopify.
| Not used at HO | ||
CRM | Contacts |
| Not used at HO Roadmap: Direct Selling scenarios : contacts attached to a sales rep (his network) Retail scenarios: customers attached to a store and linked to the store manager or another store employee. | |
Emailing |
| Not used at HO. Roadmap: email design revamping (2024) | ||
AFFILIATION | Multi-channel tracking |
More info here: Sales tracking and attribution rules | ||
CONVERSATIONS | Community chat |
| ||
Widget chat |
| Roadmap: Visitor’s browsing history (Q1 2024) Gen AI conversation summary (2024) Gen AI conversation analysis and alerts (2024) Gen AI copilot (2024). Based on browsing history and ongoing conversation. Trained on brand catalog and past conversations. | ||
Live video |
Live video is not yet available (planned in 2024)
| Roadmap: Live voice and video (H1 2024) Not used by HO, they prefer to use short video sharing. | ||
Waiting List |
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Direct requests |
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Endless conversations |
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Conversation Hook |
More info here: Conversations | Conversation hook - functional specifications | Roadmap: Overhaul of the system to optimise the time spent by advisers (Q2 2024) | ||
PERSONAL SHOPPER | Dedicated Member |
| Favorite member can be chosen at HO, but no use is made of it (and no automatic assignment following a call or an affiliation click). | |
Outbound marketing | The Member can reach out his dedicated customers
| Not used at HO Roadmap: enable sending personalized emailing campaigns based on dedicated customers based on the same principle as contacts (see CRM section). (2024) Collect email and opt-in to enable contact by member or following an in-store visit (2024). | ||
GAMIFICATION | Levels |
| ||
Challenges | Custom challenges programmed according to rules based on Member’s actions:
|