Detailed features and roadmap

Objectives

The goals of the Popsell programme are:

Commerce: Increase Aquisition + Conversion + Loyalty
Customer Experience: Making the Customer Experience Premium
Sales Teams: Leveraging teams and enhancing their impact

The platform has been entirely designed to be:

Omnichannel: Digital + tailored for Store and Phygital sales
Long-term: Based on the concepts of Direct Selling to build a close, long-term relationship

Components

The Popsell platform is made up of three different components:

Popsell App:
1. A Web App dedicated to vendors and Brand ambassadors (Progressive Web App).
2. This App can also be configured as a Social Commerce platform including basket and purchase tunnel.
Popsell Manager: a Web platform to monitor activity using dashboards, and to configure and manage the programme
Widgets: Web components to be embedded into the Brand e-commerce platform.

Scenarios

3 types of implementation are addressed by the platform, depending on which functionalities are activated. The platform covers 3 typical scenarios :

Retail and e-Commerce RET,
Direct Selling DS,
Social Commerce SC

Core Features

Click on the screenshot thumbnails to display them full page.

Core	Features	Details		Comments / Roadmap
COMMUNITY	Members profile	Members profile with : name or pseudo, photo, self-presentation, localisation and/or home shop, feed of the member's own publications products lists, member’s owned products and recommended products. `(DS & SC only)` `[App / Widget]` Profile is displayed inside the App, displayed inside the Community Widget, and can be displayed on a dedicated profile page on the Brand website.
	Members Lists and Search	Search: by name, by location Sorting order: alphabetical by availability by location distance `[App / Widget]`
	Members' Map	Zooming and grouping members and/or stores on the map. `[App]`
	Publications	Private publications `[App]` Public publications `[App / Widget]` Shareable on social networks and by email, Displayed on e-commerce sites, Brand publications `[App only]` Quizzes `[App only]`		Email sharing not used at HO
	Community Feed	Multiple feeds based on Hashtags or categories `[App]`		Not used at HO
	App Social features	Likes, Comments, Hashtags, @Mentions, Follow posts, Report a post Push notifications. `[App]`
	Social widgets	Member’s publication feed on the member’s profile Members’ publications displayed on product pages (according to product reference, hashtags or product categories) Social Wall Manual moderation of publications (to select which publications can be displayed on the e-commerce site) `[Widget]`		Roadmap: Community feed displayed on the Community widget (not planned). Publication widgets overhaul (2024) Partially used by HO (on member’s profile but not on product pages and not on social wall)
	Widget social features	Like and comments from Members displayed (read only) Roadmap 2024 : enabling like and comments by visitors `[Widget]`		Roadmap 2024: Enabling Likes and comments creation by visitors GenAI automatic moderation of visitors comments
CONTENT	UGCs	User Generated Content linked to a publication: Upload of Images and YouTube videos Native videos and streaming : 2024 roadmap `[App / Widget]`		Roadmap : Native videos and streaming in the App and in the Widgets (Q1 2024)
	Brand content	Brand image and video library, for re-use in publications `[App]`		Not used at HO
	Products	Products attached to a publication `[App / Widget]`	[App] [Widget]	Enhancement of the current system to display products as the video plays (shoppable videos). May be planned in the roadmap if required.
PRODUCTS	Product Catalog	Brand product catalog Multi-level categories Brand product catalog synchronisation via APIs Brand product picking from e-commerce Product pages `[App]`		Product catalog not used at HO; only product picking from embedded HO web site
	e-Shops	Product catalog on Members’s profiles Member’s owned products Member’s recommended products `[App / Widget]`		Not used at HO
	Product pages	Product pages with photos, description and prices (Social Commerce scenario only; otherwise redirected to product pages on the brand site) `[App]`		Not used at HO (redirection to the HO website)
	Online order	Shopping basket and tunnel (Social Commerce scenario only). The shopping tunnel is based on the Brand’s e-commerce platform which is embedded in the Popsell App. Currently available platforms: Prestashop and Shopify. `[App]`		Not used at HO
CRM	Contacts	List of prospects and clients Synchronisation of contact databases from external platforms via APIs `[App]`		Not used at HO Roadmap: Direct Selling scenarios : contacts attached to a sales rep (his network) Retail scenarios: customers attached to a store and linked to the store manager or another store employee.
CRM	Emailing	Personalized emailing campaigns by Members Emailing performance dashboards `[App]`		Not used at HO. Roadmap: email design revamping (2024)
AFFILIATION	Multi-channel tracking	Tracking of incoming traffic to the Popsell App and e-commerce sites, driven by shares, publications on social networks and emailing Tracking of online sales generated Tracking of instore purchase generated Tracking of phygital sales (direct selling or B2B scenarios) `[App / Widget]` More info here: Sales tracking and attribution rules
CONVERSATIONS	Community chat	1/1 conversations between Members Group conversations between Members Photo and video sharing 3 chat windows side by side on desktop `[App]`
	Widget chat	1/1 conversations between a Member and a Visitor Photo and video sharing Product sharing List of recommended products Mini product page embedded into the chat window Data entry assistance Ask for a rating Block a user Visitor’s browsing history: planned in Q1 2024 `[App / Widget]`		Roadmap: Visitor’s browsing history (Q1 2024) Gen AI conversation summary (2024) Gen AI conversation analysis and alerts (2024) Gen AI copilot (2024). Based on browsing history and ongoing conversation. Trained on brand catalog and past conversations.
	Live video	Live video, one way / two ways, Voice chat. Live video is not yet available (planned in 2024) `[App / Widget]`		Roadmap: Live voice and video (H1 2024) Not used by HO, they prefer to use short video sharing.
	Waiting List	New visitor requests are appended to a waiting list, where members can handle the requests when they are available Push notifications sent to Members when new requests arise Waiting list distribution rules to ensure conversations are properly distributed between Members `[App / Widget]`
	Direct requests	List of Members sorted by availability or location distance Search of a Member by location (City or Store) Direct chat with a Member Push notification sent to the Member for each unread message `[App / Widget]`
	Endless conversations	Conversations can be resumed at any time by the visitor or the member Designed for long-term relationship `[App / Widget]`
	Conversation Hook	Visitors “hot list” : identification of the visitors who are the most likely to buy A member can proactively canvass site visitors. `[App / Widget]` More info here: Conversations \| Conversation hook - functional specifications		Roadmap: Overhaul of the system to optimise the time spent by advisers (Q2 2024)
PERSONAL SHOPPER	Dedicated Member	A customer can be assigned to a Member (Favorite or dedicated Member) Following automatic rules Chosen by the customer Dedicated vendor (Direct selling or B2B scenarios) Multi-level network (Direct selling) `[App / Widget]`		Favorite member can be chosen at HO, but no use is made of it (and no automatic assignment following a call or an affiliation click).
	Outbound marketing	The Member can reach out his dedicated customers by pursuing a conversation initiated on the web by contacting a visitor met in a shop by sending personalized publications on social medias or by email `[App / Widget]`		Not used at HO Roadmap: enable sending personalized emailing campaigns based on dedicated customers based on the same principle as contacts (see CRM section). (2024) Collect email and opt-in to enable contact by member or following an in-store visit (2024).
GAMIFICATION	Levels	Gamification score Gamification levels and badges Rewards Commissions Gifts, Vouchers `[App]`
	Challenges	Custom challenges programmed according to rules based on Member’s actions: Activity Publications Affiliation (clicks and trafic) Emailing campaigns Conversations Ratings Number of sales Sales amount Member’s sponsorship `[App]`