Detailed features V5.0 and roadmap V6.n

Objectives

The goals of the Popsell programme are:

Commerce: Increase Aquisition + Conversion + Loyalty
Customer Experience: Making the Customer Experience Premium
Sales Teams: Leveraging teams and enhancing their impact

The platform has been entirely designed to be:

Omnichannel: Digital + tailored for Store and Phygital sales
Long-term: Based on the concepts of Direct Selling to build a close, long-term relationship
AI powered: Monitoring, co-pilots, AI agents

Components

The Popsell platform is made up of three different components:

Popsell App: A complete Web App dedicated to vendors and Brand ambassadors (Progressive Web App), to manage content creation and conversations.
Popsell Manager: a Web platform dedicated to Brand administrators to monitor activity using dashboards, and to configure and manage the programme.
Widgets: Web components to be embedded into the Brand e-commerce platform.

Since V5.0, the Popsell App can no longer be configured as a Social Commerce platform including basket and purchase tunnel. These features are deprecated in V5.0 and replaced by a combination of e-commerce widgets and the standard purchase tunnel.

Since V5.0, the native iOS App is deprecated. This App was mandatory to enable Push notifications on iOS devices.
Push Notifications have been made available by Apple through Progressive Web Apps since the iOS release in March 2023.

Scenarios

3 types of implementation are addressed by the platform, depending on which functionalities are activated. The platform covers 3 typical scenarios :

Retail and e-commerce,
Direct Selling
- In V5.0 and V6.0, all CRM and emailing campaign scenarios are deprecated.
Social Commerce
- Implemented in V6.0 exclusively through widgets embedded in the e-commerce Web site.

Core Features

Click on the screenshot thumbnails to display them full page.

Core	Item	Features V5.0		Roadmap V6.0
COMMUNITY	Sign-in and on-boarding `App, Widgets`	Sign-in using email/password on the Popsell App On-boarding in the Popsell App Facebook Connect, Apple connect and Google Connect are deprecated in V5.0		Seamless sign-in and authentication based on e-commerce accounts (Shopify accounts) Members onboarding from e-commerce widgets
	Members profile `App, Widgets, Manager`	Members profile with : name or pseudo, photo, self-presentation, localisation and/or home shop, feed of the member's own publications Profile can be displayed inside the App, inside the Community Widget, on a dedicated profile page embedded in the Brand website.		TBD Products lists, member’s owned products and recommended products Automatic product synchronisation from Shopify Obtain consent of the Member to display their owned products Default content to be designed in case the Member has not created posts. Default content could be a Brand publication.
	Members Lists and Search `App, Widgets`	Search: by name, by location Sorting order: alphabetical by availability by location distance
	Members' Map `Widgets`	Zooming and grouping members and/or stores on the map. The map can be displayed : Inside the Community Widget On a dedicated full page of the Web site		TBD Highlighting the map on the first screen of the community widget or make it more discreet and not directly accessible, e.g. from the search page only
	Publications `App (creation)` `App, Widgets (display)`	Private publications Public publications Shareable on social networks, Displayed on the e-commerce site, Brand publications Quizzes		TBD Moderation of publications to make them visible on the e-commerce site. Automatic moderation by an AI agent or manually by an administrator (recommended). Ability to answer quizzes from Widgets in V6 (only accessible via the App in the V5.0)
	Community Feed `App, Widgets`	Multiple feeds based on Hashtags or categories (not available in Widgets)		TBD Make one public community feed available in widgets Public feed could display Member’s publications as well as some Brand publications
	App Social features `App, Widgets`	Only available in the App V5 Likes, Comments Deprecated in V5.0: Hashtags, @Mentions, Follow posts, Report a post Push notifications from related events.		TBD Make some of the features available on the Widgets (Likes and comments)
	Social widgets `Widgets`	Member’s publication feed on the member’s profile Deprecated in V5.0: Members’ publications displayed on product pages (according to product reference, hashtags or product categories) Social Wall Manual moderation of publications (to select which publications can be displayed on the e-commerce site)		TBD Members’ publications displayed on product pages (according to product reference, hashtags or product categories) Social Wall redesigned Manual moderation by an administrator (TBD: from the feed in the App, or from the Popsell Manager?)
	Widget social features `Widgets`	Only like and comments from Members are displayed (read only)		TBD Enabling Likes and comments by e-commerce visitors GenAI automatic moderation of visitors comments
CONTENT	UGCs `App, Widgets`	User Generated Content linked to a publication: Upload of Images and YouTube videos Native videos and streaming
	Brand content `App`	Brand image and video library, for re-use in publications		TBD Ability to display dedicated Brand publications to website visitors
	Products `App, Widgets`	Products attached to a publication. In V5.0, product picking only available by iFrame integration	[App] [Widget]	TBD Product picking via Shopify product list or iFrame picking
PRODUCTS	Product Catalog `App`	Brand product picking from e-commerce Product pages Deprecated in V5.0 Brand product catalog Multi-level categories Brand product catalog synchronisation via APIs		TBD Shopify automatic product synchonization Product list in the Popsell Manager (read only) Product creation in the Popsell Manager Multi-level categories in the Popsell Manager
	e-Shops `App, Widgets`	Deprecated in V5.0: Product catalog on Members’s profiles Member’s owned products Member’s recommended products		TBD Deprecated in V5.0. Does this feature need to be redeveloped in the V6 ?(dependencies on product edition and categories in the Popsell Manager)
	Product pages `App, Widgets`	Deprecated in V5.0: Product pages with photos, description and prices Feature in V5.0: Redirection to the eCommerce product page
	Online order `Widgets`	Deprecated in V5.0: Shopping basket and tunnel (Social Commerce scenario only). The shopping tunnel is based on the Brand’s e-commerce platform which is embedded in the Popsell App. Feature in V5.0: All orders are placed via the standard e-commerce purchase tunnel.
CRM	Contacts `App`	Deprecated in V5.0: List of prospects and clients Synchronisation of contact databases from external platforms via APIs
CRM	Emailing `App`	Deprecated in V5.0: Personalized emailing campaigns by Members Emailing performance dashboards
AFFILIATION	Multi-channel tracking `App, Widgets`	Tracking of incoming traffic to the Popsell App and e-commerce sites, driven by shares, publications on social networks and emailing Tracking of online sales generated Tracking of instore purchase generated Tracking of phygital sales (direct selling or B2B scenarios) More info here: Sales tracking and attribution rules
CONVERSATIONS	AI Agent `Widget, Manager`	Chat assistant based on GenAI and the Brand’s knowledge base (RAG - to avoid hallucinations) Ability to edit the knowledge base on the Popsell Manager
	Community chat `App`	1/1 conversations between Members Group conversations between Members Photo and video sharing 3 chat windows side by side on desktop		TBD Make available group conversations in Widgets Make available conversations between members in widgets
	Widget chat `App, Widget`	1/1 conversations between a Member and a Visitor (App, Widget) Photo and video sharing (Photo sharing in App & Widgets, Video sharing from App only, Video reading from App and Widgets) Product sharing (App) List of recommended products (App, Widget) Mini product page embedded into the chat window (Widget) Data entry assistance (App) Ask for a rating (App) Block a user (App) Visitor’s browsing history (Widget) GenAI conversation summary (in the Popsell Manager) GenAI conversation analysis and alerts (Popsell Manager) GenAI copilot based on brand’s knowledge (RAG) (Copilot in App, edit knowledge in Popsell Manager)
	Waiting List `App`	New visitor requests are appended to a waiting list, where members can handle the requests when they are available Push notifications sent to Members when new requests arise Waiting list distribution rules to ensure conversations are properly distributed between Members
	Direct requests `Widget`	List of Members sorted by availability or location distance Search of a Member by location (City or Store) Direct chat with a Member Push notification sent to the Member for each unread message (view next section for details)
	Endless conversations `App, Widget`	Conversations can be resumed at any time by the visitor or the member Designed for long-term relationship
NOTIFICATIONS	Email notifications `App, Widgets`	Email notifications are sent to Visitors for missed conversation replies. Email notifications are sent to Members for new conversation requests or missed conversation replies. Deprecated in V5: Social features notifications (e.g. new comments)
NOTIFICATIONS	Push notifications `App`	Push notifications for new conversation requests (in the Waiting list or direct conversations). More info here: Conversations \| Visitor journey Push notifications are sent for App users only. On iOS, the App must be installed as a Progressive Web App. On Android, the Push notifications can be activated from the Progressive Web App or directly from the Browser		The Popsell App can be installed as a Progressive Web App, both on iOS and Android devices. iOS dedicated App in deprecated since V5.0 TBD: Automatic installation of an Apple Wallet card. This allows to send Push Notifications on iOS devices. Android Push Notifications can be sent from the browser or from the Progressive Web App, as on version 4.8 and 5.0
PERSONAL SHOPPER	Dedicated Member `Widgets`	A customer can be assigned to a Member (Favorite or dedicated Member) Following automatic rules Chosen by the customer Dedicated vendor (Direct selling or B2B scenarios) Multi-level network (Direct selling)
	Outbound marketing `App, Widget`	The Member can reach out his dedicated customers by pursuing a conversation initiated on the web by contacting a visitor met in a shop by sending personalized publications on social medias
GAMIFICATION	Score `App`	Gamification score Rewards as points Deprecated in V5.0: Gamification levels Gifts, Vouchers Rewards shop Management of reward requests in the Popsell Manager		TBD Reward requests could be managed outside of the Popsell Manager (dedicated web page to describe available rewards and manual processing of requests). Or: redevelopment of version 4.8 features (to be estimated)
	Sales rights	Deprecated in V5.0
	Challenges `App`	Custom challenges programmed according to rules based on Member’s actions: Activity Completion of profile Publications Affiliation (clicks and trafic) Emailing campaigns Conversations Ratings Number of sales Sales amount Member’s sponsorship Phygital actions (manual validation process) Note: the V5.0 Gamification Engine is the same as V4.8		New Gamification Engine, completely rewritten due to technical obsolescence Available challenges in V6.0 are based on: Sales (amount, product) generated by the affiliation program Phygital actions TBD: Possible challenges in V6.1 and further versions: Affiliation clicks and trafic Completion of profile (photo, description, localization) Publications (creation) Sales generated by conversations