Core features of the Popsell platform
Objectives
The goals of the Popsell programme are:
Commerce: Increase Aquisition + Conversion + Loyalty
Customer Experience: Making the Customer Experience Premium
Sales Teams: Leveraging teams and enhancing their impact
The platform has been entirely designed to be:
Omnichannel: Digital + tailored for Store and Phygital sales
Long-term: Based on the concepts of Direct Selling to build a close, long-term relationship
Components
The Popsell platform is made up of three different components:
Popsell App:
A Web App dedicated to vendors and Brand ambassadors (Progressive Web App).
This App can also be configured as a Social Commerce platform including basket and purchase tunnel.
Popsell Manager: a Web platform to monitor activity using dashboards, and to configure and manage the programme
Widgets: Web components to be embedded into the Brand e-commerce platform.
Core Features
Click on the screenshot thumbnails to display them full page.
Core | Features | Details | |
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COMMUNITY | Members profile | Members profile with :
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Members Lists and Search | Search:
Sorting order:
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Members' Map | Zooming and grouping members on the map.
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Publications |
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Community Feed | Multiple feeds based on Hashtags or categories
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Social features |
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CONTENT | UGCs | User Generated Content linked to a publication:
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Brand content | Brand image and video library, for re-use in publications
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Products |
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PRODUCTS | Product Catalog |
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e-Shops |
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Product pages | Product pages with photos, description and prices (Social Commerce scenario only; otherwise redirected to product pages on the brand site)
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Online order | Shopping basket and tunnel (Social Commerce scenario only). The shopping tunnel is based on the Brand’s e-commerce platform which is embedded in the Popsell App. Currently available platforms: Prestashop and Shopify.
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CRM | Contacts |
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Emailing |
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AFFILIATION | Multi-channel tracking |
More info here: Sales tracking and attribution rules | |
CONVERSATIONS | Community chat |
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Widget chat |
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Live video | Live video is not yet available (planned in Q1 2024)
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Waiting List |
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Direct requests |
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Endless conversations |
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Conversation Hook |
More info here: Conversations | Conversation hook - functional specifications | ||
PERSONAL SHOPPER | Dedicated Member |
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Outbound marketing | The Member can reach out his dedicated customers
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GAMIFICATION | Levels |
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Challenges | Custom challenges programmed according to rules based on Member’s actions:
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