The goals of the Popsell programme are:
Commerce: Increase Aquisition + Conversion + Loyalty
Customer Experience: Making the Customer Experience Premium
Sales Teams: Leveraging teams and enhancing their impact
The platform has been entirely designed to be:
Omnichannel: Digital + tailored for Store and Phygital sales
Long-term: Based on the concepts of Direct Selling to build a close, long-term relationship
The Popsell platform is made up of three different components:
A Web App dedicated to vendors and Brand ambassadors (Progressive Web App).
This App can also be configured as a Social Commerce platform including basket and purchase tunnel.
Popsell Manager: a Web platform to monitor activity using dashboards, and to configure and manage the programme
Widgets: Web components to be embedded into the Brand e-commerce platform.
Click on the screenshot thumbnails to display them full page.
Members profile with :
Members Lists and Search
Zooming and grouping members on the map.
Multiple feeds based on Hashtags or categories
User Generated Content linked to a publication:
Brand image and video library, for re-use in publications
Product pages with photos, description and prices
(Social Commerce scenario only; otherwise redirected to product pages on the brand site)
Shopping basket and tunnel (Social Commerce scenario only).
The shopping tunnel is based on the Brand’s e-commerce platform which is embedded in the Popsell App.
Currently available platforms: Prestashop and Shopify.
More info here: Sales tracking and attribution rules
Live video is not yet available (planned in Q1 2024)
More info here: Conversations | Conversation hook - functional specifications
The Member can reach out his dedicated customers
Custom challenges programmed according to rules based on Member’s actions: