Core features of the Popsell platform

Objectives

The goals of the Popsell programme are:

Commerce: Increase Aquisition + Conversion + Loyalty
Customer Experience: Making the Customer Experience Premium
Sales Teams: Leveraging teams and enhancing their impact

The platform has been entirely designed to be:

Omnichannel: Digital + tailored for Store and Phygital sales
Long-term: Based on the concepts of Direct Selling to build a close, long-term relationship

Components

The Popsell platform is made up of three different components:

Popsell App:
1. A Web App dedicated to vendors and Brand ambassadors (Progressive Web App).
2. This App can also be configured as a Social Commerce platform including basket and purchase tunnel.
Popsell Manager: a Web platform to monitor activity using dashboards, and to configure and manage the programme
Widgets: Web components to be embedded into the Brand e-commerce platform.

Core Features

Click on the screenshot thumbnails to display them full page.

Core	Features	Details
COMMUNITY	Members profile	Members profile with : name or pseudo, photo, self-presentation, localisation and/or home shop, feed of the member's own publications products lists, member’s owned products and recommended products. `[App / Widget]`
	Members Lists and Search	Search: by name, by location Sorting order: alphabetical by availability by location distance `[App / Widget]`
	Members' Map	Zooming and grouping members on the map. `[App]`
	Publications	Private publications `[App]` Public publications `[App / Widget]` Shareable on social networks and by email, Displayed on e-commerce sites, Brand publications `[App only]` Quizzes `[App only]`
	Community Feed	Multiple feeds based on Hashtags or categories `[App]`
	Social features	Likes, Comments, Hashtags, @Mentions, Follow posts, Report a post Push notifications. `[App]`
CONTENT	UGCs	User Generated Content linked to a publication: Upload of Images and YouTube videos Native videos and streaming : Q4 23 roadmap `[App / Widget]`
	Brand content	Brand image and video library, for re-use in publications `[App]`
	Products	Products attached to a publication `[App / Widget]`	[App] [Widget]
PRODUCTS	Product Catalog	Brand product catalog Multi-level categories Brand product catalog synchronisation via APIs Brand product picking from e-commerce Product pages `[App]`
	e-Shops	Product catalog on Members’s profiles Member’s owned products Member’s recommended products `[App / Widget]`
	Product pages	Product pages with photos, description and prices (Social Commerce scenario only; otherwise redirected to product pages on the brand site) `[App]`
	Online order	Shopping basket and tunnel (Social Commerce scenario only). The shopping tunnel is based on the Brand’s e-commerce platform which is embedded in the Popsell App. Currently available platforms: Prestashop and Shopify. `[App]`
CRM	Contacts	List of prospects and clients Synchronisation of contact databases from external platforms via APIs `[App]`
CRM	Emailing	Personalized emailing campaigns by Members Emailing performance dashboards `[App]`
AFFILIATION	Multi-channel tracking	Tracking of incoming traffic to the Popsell App and e-commerce sites, driven by shares, publications on social networks and emailing Tracking of online sales generated Tracking of instore purchase generated Tracking of phygital sales (direct selling or B2B scenarios) `[App / Widget]` More info here: Sales tracking and attribution rules
CONVERSATIONS	Community chat	1/1 conversations between Members Group conversations between Members Photo and video sharing 3 chat windows side by side on desktop `[App]`
	Widget chat	1/1 conversations between a Member and a Visitor Photo and video sharing Product sharing List of recommended products Mini product page embedded into the chat window Data entry assistance Ask for a rating Block a user Visitor’s browsing history: planned in Q1 2024 `[App / Widget]`
	Live video	Live video is not yet available (planned in Q1 2024) `[App / Widget]`
	Waiting List	New visitor requests are appended to a waiting list, where members can handle the requests when they are available Push notifications sent to Members when new requests arise `[App / Widget]`
	Direct requests	List of Members sorted by availability or location distance Search of a Member by location (City or Store) Direct chat with a Member Push notification sent to the Member for each unread message `[App / Widget]`
	Endless conversations	Conversations can be resumed at any time by the visitor or the member Designed for long-term relationship `[App / Widget]`
	Conversation Hook	Visitors “hot list” : identification of the visitors who are the most likely to buy A member can proactively canvass site visitors. `[App / Widget]` More info here: Conversations \| Conversation hook - functional specifications
PERSONAL SHOPPER	Dedicated Member	A customer can be assigned to a Member (Favorite or dedicated Member) Following automatic rules Chosen by the customer Dedicated vendor (Direct selling or B2B scenarios) Multi-level network (Direct selling) `[App / Widget]`
	Outbound marketing	The Member can reach out his dedicated customers by pursuing a conversation initiated on the web by contacting a visitor met in a shop by sending personalized publications on social medias or by email `[App / Widget]`
GAMIFICATION	Levels	Gamification score Gamification levels and badges Rewards Commissions Gifts, Vouchers `[App]`
	Challenges	Custom challenges programmed according to rules based on Member’s actions: Activity Publications Clicks and trafic Emailing campaigns Conversations Ratings Number of sales Sales amount `[App]`