Affiliation KPIs
Introduction
This article describes the KPIs relating to the affiliation program, i.e. everything relating to content, publications, links shared and traffic brought to the brand's sites or shops.
The indicators are grouped into three categories:
Publications created by the Members
Visits resulting of publications and other links shared
Emailing campaigns sent by the Members
Available filters
Filters that applies to all indicators:
Date range: Start date, End date
Role: Member’s role (Values 0 to 6)
Member: Member’s ID
Filters that only applies to Publications:
Type of publication:
Internal (only displayed inside Popsell App)
External (displayed on Popsell App, Widgets and shared on social medias and by email)
Brand (Internal publication created by the Brand, not associated to any member)
Filters that only applies to Visits:
Origin (multi-select criteria)
Social media → Selected by default, all other sources are unselected by default.
Facebook
LinkedIn
QR code
E-mail
etc.
Member (the Member performed an action himself on his own publications)
Administrator (action performed by an Administrator)
Community (action performed by another Member)
Widget (action was triggered from a Widget embedded in the e-commerce website)
Target: Target of the click (Profile Page, Publication, e-Commerce page, Newsletter …)
Filters that only applies to Emailing:
Type of email: Publication (Publication sent by Members to their Contacts) or Newsletter (Sent by a Popsell Manager to Members)
Type of publication is in AMBASSADOR_POST, Type = POST for internal publications, POPLISTE for external publications. Brand publications are identified by Type = POST and id_ambassador is NULL.
Media where the publication has been shared is stored in the shared_xxx fields (e.g. share_facebook) in AMBASSADOR_POST.
Origin of an event and Target are stored in POPLISTE_STAT_RECORD in SOURCE and TARGET.
E-mailing related events are identified in POPLISTE_STAT_RECORD by EMAIL or MAILER_XXX in TYPE.
More information about the data model can be found here Affiliation | Tracking Data model
Report components
Bold → implemented in Dashboard 5.0 MVP
Italic → will be implemented in further versions
Publications KPIs
Ref | Name (En/Fr) | Description (En/Fr) |
|---|---|---|
| Number of new publications | Number of new publications created by the Members within the period. Fixed indicator. Based on |
Nombre de nouvelles publications | Nombre de nouvelles publications créées par les membres pendant la période. Indicateur non fluctuant | |
| Number of publishers | Number of members who created a publication within the period. Based on |
Nombre de publieurs | Nombre de membres ayant créé une publication dans la période. Indicateur non fluctuant. | |
| Publications by member | Average number of publications created by members over the period. This value is calculated according to the number of members who have published. It is therefore the ratio between the number of new publications and the number of publishers. This indicator does not fluctuate. |
Publications par membre | Nombre de publications moyen créé par les membres sur la période. Ce chiffre est calculé par rapport aux nombres de membres qui ont publié. C’est donc le rapport entre le nombre de nouvelles publications et le nombre de publieurs. Indicateur non fluctuant. |
Visits KPIs
Ref | Name (En/Fr) | Description (En/Fr) |
|---|---|---|
| Number of visits | Number of visits generated by clicks on publications or links shared externaly (e.g. by email or on social networks). Based on |
Nombre de visites | Nombre de visites amenées par des clics sur les publications ou les liens partagés à l'extérieur (par exemple par email ou sur les réseaux sociaux) |
Emailing KPIs
Ref | Name (En/Fr) | Description (En/Fr) |
|---|---|---|
| Publications sent by email | Total number of publications sent by email. This indicator counts the number of publications, not the number of recipients. Based on the date when the publication was shared. Based on Grouped by id_popliste Media and Target filters do not apply. |
Publications envoyées par email | Nombre total de publications qui ont été envoyées par email. Cet indicateur compte le nombre de publications, pas le nombre de destinataires des publications. | |
| Total email sent | Total number of emails sent. This indicator counts the total number of recipients of all emails. Same as |
Total d’emails envoyés | Nombre total d’emails envoyées. Cet indicateur compte le nombre total de destinataires de tous les emails. | |
| Total email opened | Total number of emails opened by the recipient |
Emails ouverts | Nombre total des emails ouverts par le destinataire | |
| Total email clicked | Total number of email clicked |
Emails cliqués | Nombre total des emails cliqués | |
| Total email bounced | Total of email not delivered (bounced, hard-bounced and blocked). |
Emails non délivrés | Nombre total des emails non délivrés (bounce, hard-bounce et bloqués). | |
| Total email spam | Total of email marked as Spam |
Emails spam | Nombre total d’emails marqués en Spam | |
| Email click rate | Ratio between the number of emails sent and the number of emails clicked. |
Taux de clic des emails | Rapport entre le nombre d’emails envoyés et le nombre d’emails cliqués. |
List of Members
Ref | Name (En/Fr) | Description (En/Fr) |
|---|---|---|
| Affiliation activity |
|
Activité d’affiliation | Tableau d’indicateurs conversationnels par membres :
|
Publications - Charts
Ref | Name (En/Fr) | Description (En/Fr) |
|---|---|---|
| Shares by media | Breakdown of the media on which publications are shared. Based on Media and Target filters do not apply. |
Partages par média | Répartition du nombre total de publications créées sur la période, répartis selon les médias sur lesquelles elles ont été partagées. | |
| Shares by media | Evolution of the media on which publications are shared. Based on Media and Target filters do not apply. |
Partages par média | Evolution du nombre total de publications créées sur la période, répartis selon les médias sur lesquelles elles ont été partagées. | |
| Publishers by media | Breakdown of the total number of publishers over the period, broken down by the media on which they shared their publications. Based on Media and Target filters do not apply. |
Publieurs par média | Répartition du nombre total de publieurs sur la période, répartis selon les médias sur lesquelles leurs publications ont été partagées. | |
| Publication content |
Horizontal bar chart Number of publications created within the period:
|
Contenus des publications | Nombre de publications créées sur la période :
| |
| Visits by media | Breakdown of the media of external visits with the period |
Visites par média | Répartition des visites sur la période selon le media d’origine | |
| Visits by target | Breakdown of page types targeted by clicks (profile, publication, product, etc.) |
Visites par cible | Répartition des types de pages ciblées par les clics (profil, publication, produit …) |
Other indicators : To be specified
Ref | Name (En/Fr) | Description (En/Fr) |
|---|---|---|
Number of quizzes / Active quizzes Quiz response rate | ||
Number of newsletters sent Newsletter open rate Newsletter click rate | ||
Number of challenges ni progress Number of closed challenges Points acquired during the period Points spend during the period |